Search engines will find content on the Internet through keywords. Thus, it is important for web designers to understand how users might be searching for their websites. This helps optimise sites so that they rank higher than other sites. Another method is to hire a qualified SEO company that can guarantee that every facet of the web optimisation is addressed.
Continue reading all the sections below to identify the elements that make SEO experts and web design work well together.
Mobile matters
At the end of 2017, Google announced on its webmaster blog that it was going to start indexing mobile sites first. Previously, the desktop version of a website was the one that would get indexed. But from then on, Google slowly began rolling out a mobile-first program.
Google knows what it’s doing. According to a Quartz report from media agency Zenith, 70 percent of all web traffic came from smartphones in 2017. And that number is only expected to climb. If you want to optimize for Google when you design or redesign your site, spend some extra time working on the mobile version, since that's the one its algorithm is going to be looking at.
How responsive is your text? Your pictures? Is everything tagged the same way it is on your regular site? The best SEO company services know that using the mobile version as your main test bed — as Google will — is the best way to ensure you get all the elements right. Designing your site carefully for mobile devices will make your SEO better.
User-friendly is Google-friendly
When someone comes to your website, browses around and leaves because they can’t find what they’re looking for, you might call it a lost sale. Google calls it a bounce. It’s getting clearer than ever that as its algorithm improves, what’s good for users is good for Google and vice versa. When you’re designing your site, if you have a clear design that’s easy to navigate, your users will be able to find what they’re looking for. The best SEO company services ensure that audiences have more time on site, more engagement, more backlinks — all things Google loves. And they happen because of design.
Slow and steady doesn’t win the race
Good design should load cleanly and quickly. Keeping your design simple and your page clear of clutter helps with page speed, which is one of the key components Google measures when it’s indexing. As Moz’s Fundamentals guide on page speed points out, pages with longer load times tend to have higher bounce rates and lower time on page. Slow pages lower your conversions.
If you want to speed up your page, good design is a start. Use the correct format and compression on images. Optimize code and strip out JavaScript. The best affordable SEO company knows that the cleaner your page is, the better off your load times will be — and a speedy page means a happy user.
Good content is good SEO
The best SEO company cheap guarantee that web content is clear, concise, intuitive, and straight to the point. Google loves sites that have clear and intuitive content structure, with pages that are easy to follow, keywords that are in the right places and content that makes sense.
If you build cornerstone content that’s clear, relevant and tailored to common user queries, you might even wind up on the Google snippet. How-to posts, FAQs and other user-friendly pages are the easiest way to get there. Good structure and relevant content make you rank higher and might even get you to the coveted “position 0” of search results. What’s not to like?
Your site map should make sense
Make sure you’re not leaving dead ends your users will get hung upon. Is your design intuitively leading people to the right places? Your site map is just as much a function of design as SEO. Getting your design team and SEO company in the same room to work on it is probably a good idea.
Selecting a top SEO company ensures businesses growth. But it's difficult to identify a suitable applicant from a pool of qualified individuals. But if a candidate recalls all of the pointers above, that individual can set commercial goals. Only a member of a top SEO firm like Position1SEO can properly safeguard a company's digital footprint.
Continue reading all the sections below to identify the elements that make SEO experts and web design work well together.
Mobile matters
At the end of 2017, Google announced on its webmaster blog that it was going to start indexing mobile sites first. Previously, the desktop version of a website was the one that would get indexed. But from then on, Google slowly began rolling out a mobile-first program.
Google knows what it’s doing. According to a Quartz report from media agency Zenith, 70 percent of all web traffic came from smartphones in 2017. And that number is only expected to climb. If you want to optimize for Google when you design or redesign your site, spend some extra time working on the mobile version, since that's the one its algorithm is going to be looking at.
How responsive is your text? Your pictures? Is everything tagged the same way it is on your regular site? The best SEO company services know that using the mobile version as your main test bed — as Google will — is the best way to ensure you get all the elements right. Designing your site carefully for mobile devices will make your SEO better.
User-friendly is Google-friendly
When someone comes to your website, browses around and leaves because they can’t find what they’re looking for, you might call it a lost sale. Google calls it a bounce. It’s getting clearer than ever that as its algorithm improves, what’s good for users is good for Google and vice versa. When you’re designing your site, if you have a clear design that’s easy to navigate, your users will be able to find what they’re looking for. The best SEO company services ensure that audiences have more time on site, more engagement, more backlinks — all things Google loves. And they happen because of design.
Slow and steady doesn’t win the race
Good design should load cleanly and quickly. Keeping your design simple and your page clear of clutter helps with page speed, which is one of the key components Google measures when it’s indexing. As Moz’s Fundamentals guide on page speed points out, pages with longer load times tend to have higher bounce rates and lower time on page. Slow pages lower your conversions.
If you want to speed up your page, good design is a start. Use the correct format and compression on images. Optimize code and strip out JavaScript. The best affordable SEO company knows that the cleaner your page is, the better off your load times will be — and a speedy page means a happy user.
Good content is good SEO
The best SEO company cheap guarantee that web content is clear, concise, intuitive, and straight to the point. Google loves sites that have clear and intuitive content structure, with pages that are easy to follow, keywords that are in the right places and content that makes sense.
If you build cornerstone content that’s clear, relevant and tailored to common user queries, you might even wind up on the Google snippet. How-to posts, FAQs and other user-friendly pages are the easiest way to get there. Good structure and relevant content make you rank higher and might even get you to the coveted “position 0” of search results. What’s not to like?
Your site map should make sense
Make sure you’re not leaving dead ends your users will get hung upon. Is your design intuitively leading people to the right places? Your site map is just as much a function of design as SEO. Getting your design team and SEO company in the same room to work on it is probably a good idea.
Selecting a top SEO company ensures businesses growth. But it's difficult to identify a suitable applicant from a pool of qualified individuals. But if a candidate recalls all of the pointers above, that individual can set commercial goals. Only a member of a top SEO firm like Position1SEO can properly safeguard a company's digital footprint.